Qualitative research & insight
In-depth knowledge of consumer perceptions in over 30 countries, their lifestyles, motivations and needs
Our mission
Brainvalue, the European leader, combines qualitative research with strategic planning and forecasting to place the consumer at the very heart of marketing strategies, helping brands to anticipate, innovate and position themselves sustainably.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
Our areas of expertise
Strategic planning & cultural insight
We explore trends, decipher symbols and enlighten strategies
Foresight
Brands are projected into various plausible future scenarios to support strategic decision-making and transformation
Case studies
Our previous collaborations
Our specialists
Nicolas Riou
A graduate of IEP Paris and HEC, Nicolas started out in advertising as a strategic planner. He taught strategic marketing for 10 years at HEC, and has published 5 books on marketing. He founded Brainvalue in 2003 and, with his team, has taken it to the status of European leader in qualitative research.
White Paper
What if … aging isn’t an ending, but a beginning?
For the first time in history, older generations are inventing their own codes, rituals and stories. Redefining the place of old age in our society.
The white paper “The Futures of Longevity”, produced in collaboration with Foresight Academy, explores this major transformation: that of a world where longevity is becoming a cultural, social and economic lever.
Our events
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17 Sep
SOLD OUT – Gender Divided
Finished -
29 Sep
WIDE ANGLE – Ifop Campus Training Module
Register -
02 Oct
The Great Gender Divide – Episode 2 – New York
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
