Culture & trends
Decoding cultural forces and fast-moving trends shaping beauty, luxury, and wellbeing across Asia.
Everything starts with people.
Our vision
To understand today’s world and shape tomorrow’s, it is essential to have a deep understanding of individuals.
This has been our conviction for 90 years.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
Our areas of expertise
Strategy & Influence
We merge qualitative depth with strategic planning to craft brand platforms and narratives that inspire influence and drive lasting edge, from positioning audits to acquisition brand due diligence, ensuring brands thrive and resonate in China.
Strategy & Influence
Transforming insights into strategies that elevate brands and inspire meaningful connections.
Cultural shifts
From our base in Shanghai, we decode China’s cultural shifts and fast-moving lifestyle trends, bridging them with Western perspectives to craft powerful springboards for luxury, beauty, and lifestyle brands.
Innovation
Exploring emerging lifestyles, technologies, and wellness rituals to anticipate the future of self-care and aspiration.
Asia reach
Anchored in China and connected across Asia, we empower brands to scale insights and strategies seamlessly from Tier-1 cities to fast-rising markets in SEA, NEA and beyond.
Kevin Zhou
Originated from Shanghai, Kevin has started his career in 1997 and has been dedicating all his career life into consumer research. During his career, Kevin has handled a great number of research projects, with a good reputation for having a strong marketing sense, creativeness and seeing the big picture in interpreting research findings into actionable insights and strategies.
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WeChat
Nadia Khris-Arnal
Having lived and worked across France, the US and now Shanghai, Nadia brings global expertise in beauty, luxe skincare, fragrances and digital. With a career spanning L’Oréal, Kantar and Brainvalue, she bridges East and West to turn cultural insights into strategic brand growth.
Case studies
Our previous collaborations.
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Whatever your industry,
Our experts are by your side every step of the way
The Group’s AI approach
The human advantage: our conviction
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
Our events
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02 Sep
Designing the future of sport – Ifop Group x Decathlon
Finished -
17 Sep
SOLD OUT – Gender Divided
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22 Sep
Breakfast: 360° Media Barometer
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29 Sep
WIDE ANGLE – Ifop Campus Training Module
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30 Sep
Breakfast: BtoIA, Feedback Session
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06 Oct
LUXperience(s) : The Customer Experience in the Age of AI
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Group life in pictures
Stephanie Sandler & Kevin Zhou (CEO of Ifop Marketing China)
Join us
What if your next opportunity started here?
For over 85 years, we’ve been putting the understanding of individuals at the heart of decision-making. Joining the Ifop Group means becoming part of an international ecosystem of experts in marketing and societal research, guided by curiosity, rigor and the desire to move the boundaries.
We support the biggest brands in their transformations, by combining methodologies to examine multiple perspectives and cultures. Here, every assignment is an opportunity to create value, feed strategic thinking and take concrete action in a world on the move.
What if it all started with you?
Our global presence
- 66 M€
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Group turnover in 2025
- 55 %
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The percentage of studies conducted abroad
- 3
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geographical hubs. In the USA, China and Europe
Ifop Group
Recognized brands to guide you towards a positive future
Ifop
Sector expertise and quantitative rigor at the service of decision-makers.
Sociovision
Sociological approach and analysis of sustainable trends to anticipate societal changes.
Occurrence
Measuring and managing the impact of communications and influences.
Deep Opinion
Social intelligence and innovation to understand and respond to conversations.
Brainvalue
Qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers.
Contact us
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