LUXperience(s): The phygital conference dedicated to new luxury experiences
Conducted by Sociovision (IFOP Group), in partnership with Luxus+, an international study deciphering the expectations of over 4,500 luxury customers in 7 key markets (France, USA, China, Japan, etc.), will be unveiled exclusively. It reveals five distinct customer profiles, with highly contrasting visions and needs – from a quest for pleasure, escape and meaning, to an attachment to product and service excellence. A strategic tool to anticipate behavior and better target the experiences to be offered.
Leaders, experts, creatives, entrepreneurs, researchers… Speakers from all horizons will share their vision and concrete actions to transform the customer experience. Their testimonials will illustrate the answers provided to an increasingly demanding public: personalization, emotion, coherence, innovation… So many perspectives to feed your strategic thinking.