Breakfast: BtoIA, Feedback Session

Assessing Your AI Footprint

AI systems are the new thought leaders, and we know what they’re saying about your brand…

During this morning session, Occurrence will share its insights, data, perspectives, and solutions for quantitatively and qualitatively measuring your brand’s AI footprint (presence on your strategic topics, share of voice, tone of responses to your messages, actions, or products, favorable/unfavorable arguments, sources mentioned, etc.).

Influence has shifted: it’s no longer just about convincing your audiences, but also the AIs that guide them…

Key challenges for the future:

• Assess your current footprint across various generative AIs
• Identify the sources they draw upon regarding your topics
• Build a realistic and actionable influence strategy to optimize your visibility: “AIs are trained on the past to generate the future. ” (OpenAI)

A breakfast session moderated by Assaël Adary (CEO – Occurrence) and Allan Maintenant (Head of AI – Deep Opinion)