On the occasion of the first edition of the Grand Prix Stratégies de l’AI 2026, the Ifop Group has shared an exclusive study* on the adoption of artificial intelligence by the French and its impact on information, choice and consumption paths.
A key finding: AI is already part of everyday life. 65% of French people say they use generative AI tools, and 39% do so at least once a week. But beyond the massification of uses, this study above all shows a more profound transformation: AI is no longer just for searching, it helps to compare, recommend, decide and is already influencing the relationship between consumers, brands and companies.
In a context where organizations are moving forward between opportunities, constraints, risks and technological acceleration, this study invites us to go beyond the question of tools alone: the real question becomes one of usefulness, trust and the value created.
*New study 2026: The French and AI ( based on the AIShifters benchmark study)
