In a context marked by economic, climate, and technological upheavals, how can luxury brands reaffirm their value and regain their customers’ trust?
In its new research report, “The Customer Relationship at the Heart of Luxury Value: Regaining Trust in the Age of AI,” Sociovision (Ifop Group), in partnership with LUXUS+, explores new consumer expectations and the transformations in customer relationships within the luxury sector. Conducted among 3,900 customers in seven countries, this study reveals, in particular, that 61% of respondents believe that luxury prices no longer reflect the actual quality of the products. In light of this skepticism, exclusivity, personalization, the preservation of craftsmanship, and the quality of human interaction emerge as essential factors for restoring trust.
At a time when artificial intelligence is transforming interactions between brands and consumers, this report analyzes the new drivers of luxury value and the conditions for a sustainable customer relationship.
