With Google AI Overviews, as well as ChatGPT, Gemini, Perplexity and other generative search engines, the way we search for information is changing. AI now generates part of the answer directly, even before users click through to a website.
This morning session will explore the fundamentals of GEO — Generative Engine Optimization: how Google AI Overviews and generative search engines work, how they select sources and citations, how to measure brand visibility, and which strategies can help improve it.
We will also cover practical examples, diagnostic methods and best practices for progressively integrating GEO into SEO, content and communication strategies.
Objective: Understand how AI is transforming search and how to make your brand and content more visible in AI-generated answers.
Qualiopi certification available.
Fee: €1,000 excl. VAT per participant.
Tailor-made training sessions available upon request.
