The new generation no longer wants to be part of a medium, they want to become a medium.

In a rapidly changing media landscape, a new generation of journalists is redefining the codes of the profession: new formats, new voices, new uses of AI.

Through its study conducted with Ifop, Angie explores the aspirations, practices and values of these young professionals who are rethinking the journalism of tomorrow.

In this interview, Amélie Aubry, VP PR/Influence & Associate at Angie, looks back at the genesis of this collaboration and the major findings of the study.

Question 1: Could you introduce Angie to us, and tell us how this collaboration with Ifop around the new generation of journalists came about?

It all started with an observation: a generation is arriving with different codes, different icons, different tools when it comes to journalism.

They are as inspired by Jean-Pierre Pernaut as they are by Hugo Décrypte, blurring the line between media and influence, and redefining credibility. It’s this movement that we wanted to measure with Ifop: to understand who these young journalists are, what drives them, how they are reinventing their relationship to information, and how they are taming AI.

At Angie, this subject is at the heart of our business thinking: an independent agency for over 35 years, we help companies and brands reveal their desirable singularity. At the heart of the reactor: the culture and expertise of brand storytelling. Understanding how trusted mediators operate is essential if we are to see this narrative come to life with the various audiences that are useful and relevant to the brand.

Question 2: The study reveals a generational shift: nearly eight out of ten young professionals (78%) want to create their own media, and 62% of journalism school students see themselves as content creators.

How do you explain this desire for greater autonomy and entrepreneurship?

It’s no longer a marginal phenomenon, it’s a fundamental movement. The new generation no longer wants to join a media outlet, they want to become a media outlet.
62% of journalism school students already see themselves as content creators, and 36% go so far as to want to create their own media.

It’s a cultural break: they no longer simply want to inform, they want to embody. Investigate, yes, but in a vertical format. Telling stories, but in the first person. This generation has grown up in a world of interaction, not broadcasting. They want to assert a voice, a tone, a posture.

Media entrepreneurship is becoming a natural extension of the profession. The press card is no longer an end in itself, it’s a springboard.

Question 3: Another striking finding: 88% of young journalists surveyed already use artificial intelligence in their daily work, a quarter of them for more than two hours a day.

How do you see the role of AI in transforming journalistic practices? Is it above all a tool for productivity and creativity, or does it, on the contrary, impose new challenges in terms of rigor and ethics?

AI has arrived in the newsroom, and it’s here to stay. 83% of students and 88% of young professionals are already using it, with 15% and 26% using it for more than two hours a day. Not just to synthesize or translate: AI is used to source experts, check facts, correct unconscious ideological and political biases, or test angles.

But safeguards remain fragile: barely half systematically verify information, and less than a third cross-check results between several AIs. Tools advance faster than vigilance. AI does not replace rigor, it puts it to the test.

Above all, it shifts the terrain of journalism: information is no longer played out solely in editorial offices, but in the conversational bubbles it feeds. And it’s here that everything is reconnected. Journalists, creators and communicators now share the same responsibility: to ensure that credible voices and accurate accounts emerge from these bubbles.