FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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Silver Generation in China. The adaptation generation !
As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands and need to be rediscovered.
Deep dive into a generation that has constantly ad…
Student insecurity in France: what will it be like in 2024?
On the eve of the start of the academic year in September 2024, COP1, a major player in the fight against student insecurity, unveils the second edition of its annual barometer conducted with IFOP on the situation of students in France. The study, which..
A huge sadness for the Ifop Group
Ifop employees, clients and friends were deeply saddened on Wednesday 5 June by the news
of the passing of Stéphane Truchi, CEO of the Ifop Group since 2008. All the teams within the
Group (Ifop, Sociovision, Occurrence, Deep Opinion and Brain Valu…
The state-consumerist model. France at an impasse.
The announcement of the worsening public deficit and the recent tensions between Emmanuel Macron and his Minister of the Economy, Bruno Le Maire, have lifted the veil on the extent of the budgetary slippage. To this public debt, which ..
Radiography of anti-Semitism in 2024
In 2023, the Jewish Community Protection Service (SPCJ) and the French Ministry of the Interior recorded 1,676 anti-Semitic acts. Nearly 60% of these were directed against individuals, and most often took the form of anti-Semitic gestures and..
MASTERCLASS : WHAT’S HAPPENING IN THE US ?
A glimpse into luxury, beauty, retail and the American consumer
Last week, the private masterclass organized by the Ifop Group took place on the Mississippi riverboat for an immersive cruise on the Seine.
More than 60 guests had the oppor…
Race to the sea and continued urban sprawl: the Covid crisis has amplified population movements already underway
Departure from major metropolises, revenge for medium-sized towns, attraction for the countryside and coastlines - a lot has been said about the effects of covid and confinement on French people's residential choices. But what is the reality?
#MeToo in France: How the French view the most high-profile cases
Since the emergence of the Me Too movement in 2017 in the United States with the accusations against film producer Harvey Weinstein, dozens of complaints and cases of sexual violence by men in positions of..
The vitality of the “scrap economy”: a symptom of the disempowerment of the working classes and (to a lesser extent) of aspirations for alternative consumption
Food prices have risen by an average of 21% in two years, electricity prices by almost 70% over five years (taking into account the latest government announcement) and the price of a liter of diesel is now around 1.8 ..
2024 opens to a world on the move
And we are together at the heart of this momentum.
The Ifop Group continues to grow with unwavering ambition. The diversity of our expertise solidifies our position as a major player in the field of marketing studies, covering …
“Stable dynamics for the various luxury goods categories for 2024”, according to Luxury Trend Report
For the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe.
Ifop Luxe carried out an exclusive study "Luxury Trend Report", analysing trends in the …
DataBoost AI – the generative AI solution developed by the Ifop Group for the analysis of niche data or sub-segments.
In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never been more crucial.
Through our partnership with Fairgen*, cutting-edge technology…
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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