BtoAI Footprint

Our goal

Monitor your AI footprint to pilot your conversational influence strategy

Rationale for this solution ?

Understand, measure and pilot the way in which generative AI build and share narrative related to your brand, your topics, your personae or your sector.

Our approach

As generative AI gradually become trusted intermediaries in our information and decision-making processes, brands need to monitor their AI footprint as a new strategic asset, alongside conventional reputation, image or visibility trackers. BtoAI Footprint bases itself on your personae to pilot narratives, sources and emerging trends that shape their conversational influence in LLM.

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Nos spécialistes

Assaël Adary

CEO
Occurrence

Allan Maintenant

AI Manager
Deep Opinion

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This field is for validation purposes and should be left unchanged.
* The data you provide in this form will be processed and stored solely for the purpose of responding to your request and keeping a record of its processing. Your email address will also be used to subscribe you to our newsletter and receive news from Ifop Group, including its subsidiaries. You can unsubscribe at any time via the link provided in each of our communications. By clicking on « Download the PDF », you agree to the collection of information relating to your browsing on our website for the purposes of managing our customer relationship. Find out more about the management of your data and your rights.

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Case studies

CIVICA

When generative AI redefines student library expectations

  • Public affairs
  • Ifop Group
  • Ifop Marketing
  • Sociovision

IDAC

Bar Convent Brooklyn: brand narrative at the heart of the U.S. market

  • Food and consumer goods
  • Occurrence

La Fondation The Adecco Group

Adecco Group Foundation at the heart of changes in the world of work

  • Energy and utilities
  • Ifop Group
  • Ifop Marketing
  • Ifop Opinion

Eminente

What OOH advertizing conveys about the Eminente universe

  • Food and consumer goods
  • Occurrence

Confidentiel

Authentic reactions redefine campaign performance

  • Media and entertainement
  • Deep Opinion

Interbev

Made in Viande, the impact of an event steeped in trust

  • Food and consumer goods
  • Occurrence

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A good brief includes your problem, your target audience, the themes you want to explore and other key elements.

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