The Human Advantage: our conviction
Artificial intelligence now plays a central role in Ifop Group’s activities.
It enables us to explore data in greater depth, accelerate access to dynamic insights and improve the accuracy of decision-making for our customers.
As we are convinced that people are the competitive advantage in AI, we are developing a two-pronged approach:
A dual approach
01
Cultivating the AI expertise of our teams
We educate and train all our teams in AI best practices, giving them access to secure, ergonomic solutions tailored to their day-to-day needs. A network of early adopters tests and validates the most advanced tools before they are deployed throughout the Group, in France and internationally, guaranteeing controlled implementation.
02
Amplifying the value we deliver to our customers
This AI philosophy is also embodied in the services we develop and the value we deliver, thanks to :
- Authentic data, sourced from real respondents and faithfully reflecting behaviors and expectations.
- Expert analysis. Every project involving AI is orchestrated and validated by our specialists (AI and Insights), ensuring scientific rigor, business relevance and informed interpretation.
- A continuous innovation approach. We transform data into living, exploitable experiences, integrating advanced AI technologies while retaining the reliability, ethics and human interpretation that characterize our analyses
As pioneers of synthetic data for tracking insights, we have been Fairgen’s design partner since 2023.
Together, we are helping to make this technology more reliable by using real samples, while abiding by the scientific rigor that characterizes the Ifop Group.
From AI to the strategic value of insights
4 pillars to make our Human Advantage a reality
LLM Influencing
Monitor your AI footprint to pilot your conversational influence strategy
Understand, measure and pilot the way in which generative AI build and share narrative related to your brand, your topics, your personae or your sector.
Data Amplifying
Engage with your target audience on an ongoing basis and enrich your data using AI
Anim[AI] : In markets where expectations are constantly changing, teams must be able to explore, test, and refine their ideas, concepts, or messages more quickly.
Databoost AI : Some strategic targets remain difficult to analyze reliably due to their low representation in traditional samples. DataBoostAI enables a more in-depth exploration of rare or complex subsegments to improve strategic insights and the reliability of analyses.
Brand activation
Create stronger emotional connections in saturated markets
In saturated markets, emotional connection becomes a key lever of differentiation. EmoSphere.AI™ brings to light underlying emotions, cultural codes and identity dynamics that lastingly reinforce attachment to a brand.
Growth Optmizing
Transform your business objectives into tangible consumer growth levers
Brands often have clear growth objectives but these are expressed mainly via business KPIs. Consumer Acquisition Strategy enables to translate these objectives into consumer KPIs in order to identify the real levers of acquisition, retention and value creation.
Our expert view
They support you
By continuously observing people’s attitudes and behaviors, I analyze how AI is transforming their digital practices. My mission is to decipher these evolutions in real time, to provide brands with a detailed understanding of societal changes and the new levers of interaction with their audiences.
Isabelle T.
Media and Digital Director, Ifop Marketing
Artificial intelligence only makes sense if it serves insights. My role is to connect the power of AI technologies to Insights teams and customers so as to design customized solutions. I’m like an orchestra conductor, making sure that every technical advance translates into concrete, reliable and actionable value for decision-makers.
Allan M.
Head of AI Innovation, Ifop Group
As a pioneer of AI applied to studies, I’ve been working for years to understand and explain the mechanisms of algorithms. This expertise enables me to anticipate the pitfalls, avoid hallucinations and prevent the abuses of AI. My mission: to guarantee a rigorous scientific approach so that AI innovation illuminates reality without ever distorting it.
Michel L.
Scientific Director, Sociovision (Ifop Group)
Convinced of the transformative potential of artificial intelligence, I support organizations in integrating generative AI and measuring its footprint. A long-time evangelist, I help make practices and tools evolve to enable companies to embrace responsible AI that truly creates value
Assaël A.
Director, Occurrence (Ifop Group)
AI safeguards
Explainable AI
Transparency in the use of algorithms, with clear explanations of AI applications, its benefits and limitations, for informed decisions.
Data security
Hosted on secure European servers, protected against external exploitation, not used to train Large Language Models.
Integrity and RGPD compliance
Systematic processing and anonymization of personal and sensitive data, in strict compliance with the RGPD and the Esomar Code of Ethics, guaranteeing the confidentiality of participants and customer information.
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If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
