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Organic Products in the Face of New Major Consumer Choices.
The survey was conducted among a sample of 2,000 individuals representative of the French metropolitan population aged 18 and over.
In addition, a booster sample of 2,000 consumers who had purchased organic products within the past 12 months was included.
The representativeness of the samples was ensured using the quota method based on gender, age, socio-professional category, and education level, with stratification by region and type of urban area.
Interviews were conducted via a self-administered online questionnaire from 22 to 28 April 2026.
FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
Ce focus signé par Jérôme Fourquet, analyse l’évolution des violences urbaines associées aux grands événements sportifs et festifs en France.
The Invisible Pain: A Study of Sexual Pain and Its Impact on the Lives of French Women
67% of French women report having experienced painful sexual intercourse in 2026, a sharp increase since 1992. This pain also affects gynecological exams and intimate relationships, frequently impacting pleasure, libido, and self-esteem.
Despite their prevalence, these issues are often kept quiet and trivialized: a majority of affected women have already engaged in sexual intercourse despite the pain, and few discuss it with their partners. Seeking medical care remains limited (39%), hindered by a lack of information, shame, and the perception that this pain is normal.
6th Wave – Mastercard Barometer – Digitalization of Very Small Businesses
Very small businesses will continue to face uneven protection against cyberattacks in 2026, despite a slight decrease in exposure (11%, -3 pts). The smallest businesses are the least well-equipped, and preventive measures are declining slightly (58%, -3 pts).
At the same time, AI adoption is on the rise (42%, +7 pts), driven by business applications. However, barriers related to complexity and data security remain significant, against a backdrop of serious concerns about the rise in cyberattacks.
Occurrence creates its Sport, Art & Culture division
Occurrence, a research and communications consultancy subsidiary of the Ifop Group, announces the creation of its Sport, Art & Culture division, a new strategic initiative designed to help players in the sports, e-sports, art and culture sectors understand their audiences, manage their performance and enhance their impact.
Survey of CERFRANCE member-customers on electronic invoicing
The main findings of the survey :
1. Electronic invoicing is a legal obligation already widely identified by Cerfrance member-customers, even if its adoption remains more advanced in larger structures.
2. The transition to electronic invoicing has already begun for a majority of companies, mainly through the choice of an approved platform, but its operational implementation is still gradual.
3. Cerfrance has established itself as the benchmark player in this transition, with the solution proposed by the network widely favored by companies that have already chosen an approved platform.
4. The need for support appears to be a strong expectation on the part of member-customers, who are more interested in concrete, personalized and operational support than in simple remote information formats.
5. E-invoicing is still perceived more as a regulatory constraint than as an opportunity, and its practical benefits still need to be made more visible, particularly to companies that are less advanced in the transition.
Hantavirus: a health alert passed through the post-Covid filter
Following media coverage of a hantavirus cluster, Deep Opinion analyzed online conversations around the subject. This short but intense sequence illustrates a major transformation in the public arena: a health alert no longer circulates solely as medical information. It is immediately interpreted through the Covid's memory, the trust placed in institutions and the reflexes specific to social networks.
2026 municipal elections: Paris anchored firmly on the left
Municipal elections in Paris: beyond the duel of personalities
The municipal election campaign in Paris was largely read through the confrontation between Emmanuel Grégoire and Rachida Dati, contributing to the highly personalized nature of the vote. While the equation specific to each candidate naturally weighed heavily, the results invite us to look beyond individual trajectories. Firstly, they confirm the persistence of the divide between the west and east of the capital, still a structuring feature of Parisian political geography. But they also reveal the realignments underway, in a sequence of late Macronism where the electoral balances emerging from 2017 appear increasingly fragile.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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